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0-to-1 product development, end-to-end product ownership, AI-powered storytelling, user research, rapid prototyping, product launch.
Role:
Founding Designer, end-to-end design
Timeline:
2 weeks
Inspired by my 2 year old niece, I created this product as a way to explore AI design tool after my Stanford UI/UX Design certifcation and did user testing with a focus group of parents from my neighbourhood.
Context
Tiny Tales turns a parent's real childhood memories into illustrated bedtime stories. I researched, scoped, designed, built and shipped it on my own in [2 weeks]; [X] parents have since made [Y] stories with it.
I was the only designer and builder: I did the research, set the scope, designed the interface, wrote the front end and set up the analytics.
Challenge
I had roughly 20–30 focused hours over 14 days. My first plan deferred illustration entirely, but that would have left the original problem untouched: a parent who has the story and can't make the pictures. So I pulled a slim version of artwork forward and deferred the hard part, guaranteeing the same character on every page. Before building, I also fixed a cut order, so that when time ran short I wasn't deciding under pressure.
What I built first, and what I cut
The call I'd defend most is protecting the review gate and editing while cutting the library first. [One sentence on what actually happened at Day 8: did the illustration approach hold or did you fall back, and what did that cost or teach you?]
Outcomes
Before launch I picked four measures and wrote down what I'd call a good result. Over [N weeks], [N] parents outside my own circle used it, and [X] first stories were completed. The numbers are small, and I'd rather show that honestly than round them up.
[One or two sentences on what surprised you, e.g. which target you missed and what you made of it.]
What I changed after launch
[TO WRITE: What the data and the sessions showed.] The one problem that stood out: where parents dropped off or got stuck, how many, and why you think so (what you saw or heard, not a guess).
[TO WRITE: What you changed,] how quickly, and the one thing you shipped before the test closed.
[TO WRITE: One line on what this taught you about the product.]
Reflection
[TO WRITE: The decision you're proudest of.] Name it, and say what it cost you. [TO WRITE: What you'd do differently.]
[TO WRITE: What you'd test next,] and the evidence from your sessions that points there.
[TO WRITE: A closing line in your own words,] about seeing your sister-in-law and niece use it.